The Ritchot CDC requires a brand identity, starting with the creation of a logo as the foundation. The primary goal is to create a graphic identity that promotes brand awareness and recognition for its efforts. The new identity should reflect the economic, social and cultural involvement the Ritchot CDC promotes through its regional projects. The Ritchot CDC is closely associated with many community groups in the region. The new identity will help differentiate the Ritchot CDC from its counterparts and avoid brand confusion.